Dixie Watterson

Every writing piece has its own purpose.  Beyond the actual topic, the piece must blend the "personality" of the target audience and that of the client.  More technical considerations are directed by the medium (whether electronic or paper), the size and the scope.  The goal is to create a fresh, unique product that balances all these elements.

Financial services and business

Branding guidelines

Brochures

Business and marketing plans

Commentaries:  economy and markets

Executive:  profiles, biographies, resumes

Feature articles for web and print

Healthcare lifestyle booklets

Press kits

Press releases

Quarterly fund reports

Research reports

Sales letters

Special topic publications

Speeches and slide presentations

Video scripts

Web copy and structure

White papers

More examples from investor relations

Annual reports -  production and writing

Corporate profiles and fact books

Earnings releases and conference call scripts

Fact sheets

Investor kits

Investor meeting follow up and reporting

Media interviews and press placement

Perception studies

Presentations

Shareholder letters